Policy
Editorial policy
A direct, non-promotional voice. Cultural accuracy and substitution honesty over marketing flourishes.
Voice
Direct. Practical. Specific. ChefEdit avoids:
- delicious, amazing, easy, perfect — adjective filler that says nothing
- enjoy!, happy cooking! — closing pleasantries
- first-person pronouns (I, we, my) — recipes belong to the cuisine, not the writer
- affiliate-style "your favourite brand of..." filler
Refusal language
When a substitution would meaningfully change the dish, the recipe says so flatly. "Coconut milk does not belong in tom yum nam sai" — not "you could try coconut milk if you want."
Cultural accuracy
Where a dish has regional cores (lemongrass, galangal, and makrut lime leaves for many Thai soups, for example), those ingredients are marked essential. Substitutes are listed as fallbacks, never as equivalents.
Disclosure
Every recipe page declares: which AI model synthesized it, how many sources it drew from, distributed across authority tiers, whether a human editor has reviewed it, and the dates of both.